Online marketing is one of the fastest-growing corners of the internet. Therefore, if you are a retailer of this generation, you need an e-commerce website to effectively compete, sell, or market yourself online in order to get a wide customer base.
Although this is the case, not everyone has the infrastructure and the budget to build and manage a custom e-commerce website more so small retailers. Developing a web site from scratch involves high costs.
The good news is that WordPress can facilitate the development of a complete selling online platform for your niche. It features thousands of themes and plugins to enable you to create a powerful online store.
If you are looking for an online store or you already have one and looking to refresh your store’s design, this is the right place for you. In today’s post, we look at e-commerce themes for WordPress, how to choose a theme and some of the best WordPress themes for e-commerce.
What is an e-commerce theme for a website?
This is a pre-built e-commerce store design that you can install on your e-commerce site to give the best possible user experience for customers. Ecommerce themes are affordable for online stores because they eliminate web design and development costs.
So how do you choose a theme for my website?
Below are some of the most important features you should look for in an e-commerce theme for your online store.
By responsive, we mean the themes being able to adjust their layout to accommodate different screen sizes and devices. Because new tablets and handheld devices evolve with different screen sizes and features, having a fixed width website affects your site’s user experience.
Therefore make sure you have a responsive theme design that will give a great user experience to customers regardless of the device they use.
Your theme should be compatible and works well with other browsers such as Google Chrome, Firefox, Internet Explorer, Safari, Opera, etc.
Make it a point to choose a speed optimized theme for your website. Websites that load fast deliver higher conversions and higher online revenue. They have a higher search engine ranking, great user experience, and engagement.
Pick on a theme that is optimized for different search engines. You will have a steady in-flow of visitors from say google if your theme is optimized for that particular search engine.
Design and User Experience
An attractive design draws attention to a theme. Also, the theme should feel easy to use, with readable content. Take some time to browse the demo and study the user experience.
What are the types of e-commerce themes?
There are two types of e-commerce themes. These include; free themes and premium themes.
By free themes, we mean free WordPress themes from the official WordPress repository. You are cautioned not to install any free themes from unreliable sources. Free WordPress themes undergo official review processes to ensure quality and compatibility.
Free themes are tested for standard-compliant code, support for standard WordPress features, quality HTML and CSS, security, and privacy.
However, free WordPress themes come with limited support options, limited features, and functionality, they lack uniqueness since they are used by many websites, and have no warranty.
Premium WordPress Theme
These are themes that have been professionally designed and coded, with advanced features, functionality, and additional services, and are sold for a fixed price.
Apart from access to template files, premium themes also have better access to support and updates from the developers since WordPress software needs regular updates for security and additional features.
Premium themes are of high quality and offer a better user experience. With this kind of theme, you will make more money and save a lot of time in the long run than a free theme.
The main disadvantages of premium themes include; poor coding standards that can’t work with some plugins, too many features that slow the website and crossing over into the Plugins domain offering functionality that they are not supposed to offer.
Is WordPress good for e-commerce?
From all that we have discussed above, it is evident that WordPress is useful when building an e-commerce website. First of all, WordPress provides plenty of premade themes suited to an online storefront.
WordPress also features plugins that give your site complete e-commerce functionality from product display, shopping cart, and checkout.
What are the best WordPress themes for e-commerce?
Because there are very many WordPress themes for e-commerce, we know that choosing the best theme may be hard for you. We have come up with a list of the top 5 WordPress e-commerce themes to meet your online selling needs. These include;
Astra is a popular responsive WordPress theme with retina ready output for online stores.
It is highly customizable and works well with page builders like Element or Visual Composer.
Astra has multiple theme options and is capable of serving any market or niche.
One of the key advantages is that Astra provides a range of designs and homepage layouts. With Astra, you have access to a range of starter sites and designs optimized for an e-commerce website
Among these starter sites, there are designs optimized for an e-commerce website.
With Astra, you have a set of add-ons and custom widgets for more features.
Jayla is built around the powerful WooCommerce WordPress plugin.
Jayla provides all the necessary functionality in modern and stylish designs to promote and sell your products online.
Jayla can be used to create a wide range of online shops with WordPress and whichever demo you choose, you can import the content and the configuration settings into your website easily and add products of your choice straight away.
Jayla also provides you with lots of customization options. It includes WPBakery Page Builder, one of the tools available for WordPress.
Jayla demo content compatible with the Elementor page builder plus the header and footer builder tool for more customization options.
This is another leading multipurpose in the e-commerce WordPress theme market.
it’s also Retina ready
Divi boosts of its incredible design, great built-in features and customization options, Best user experience, and the drag-and-drop interface, that facilitate easy and real-time modifications without having to modify the CSS by hand.
It is a very responsive WordPress theme with which you can create any type of design you want with it.
Divi provides you a big set of pre-made layouts to choose from. It has close to 1000 layouts including several blog layouts.
You can easily build your design works with drag-and-drop, giving you the liberty to choose the outlook of your choice.
Divi comes with WooCommerce integrations that make selling your products easier. With this, you can work on your product listings, product pages, and checkouts.
Metro is a minimal e-commerce theme with seven different homepage designs.
Metro comes with a pack of premium add-ons for WooCommerce for you to add some useful functionality to your online shop.
The homepage templates and other layouts allow you to make many different types of online shops with WordPress.
Metro provides a range of templates for different products and brands. You will always find a suitable template matter the type of e-commerce business you want.
Although Metro store demos are configured to promote fashion items, accessories, and furniture, the minimal design makes it ideal for almost any type of product.
Metro features multiple product pages, including individual product page templates and product category layouts that your online shop is likely to need including the cart, checkout, and customer account sections.
Metro combines useful e-commerce tools with a full set of templates to give your store the look it needs.
Porto features as the second most popular e-commerce WordPress theme on ThemeForest. It loads fast and can work even on lower-tier servers
Porto comes with 20 design variations purposely built for e-commerce shops, all of which are divided into niches. Therefore, whether you want to launch a gadget online store, clothing, fashion store, bicycle store, auto parts store, shoe store, name it, Porto has got you covered.
Apart from the designs, Porto comes with additional e-commerce that WordPress and the WooCommerce plugin may not have.
With Porto you have fully customizable headers, you can select different layouts, set up mega menus, product quick view with lightbox, customize your product pages, use shortcodes to add elements to pages, translate with WPML, setup parallax scrolling, and more.
Overall, the best WordPress theme for e-commerce should have good speed, optimized by different search engines, should be compatible with other browsers, and should have adjustable layouts to accommodate different screens. We hope from these qualities and the list of the top five WordPress themes for e-commerce, you will be able to choose the best theme for your online business.