Tips on how to come up with a business name

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To start a business or any other income-generating idea, you need to have the passion, energy, and courage. However, to have a successful business and a potential client base, you need a good or appealing business name.

The business name is what customers recognize first about your brand. All other facts such as quality products, perfect service, and engaging marketing will not yield anything if your customers can’t remember your name.

A customer’s ability to recall your business name has a huge impact on how they view your business. Every marketing strategy, aimed at attracting new customers or bringing back loyal ones, all relates to how quickly customers remember your business name.

If you need help to create a business name, you’re in the right place. In this article, we’ll give you some of the best tips on how to come up with a business name.

What should a good brand name have/what makes a good business name?

Here are some of the factors that a good business name should have:

1. Clarity

A business name should be simple, clear, and direct for customers to recall. Good brand names are self-explanatory.

2. Adaptable

Apart from being clear, it should also be adaptable to change. Your name should be in a position to adapt to any changes in case of company growth potential or entry into adjacent industries.

3. Unique and memorable

If you don’t have a distinctive business name, it will be hard for customers to remember your brand name.  Catchy branding sets you apart from your competitors and that starts with a unique brand name.

4. Availability

Just like domain names, brand names should not be possessed by anyone else. Otherwise, another brand with your name will take away your customers and this can cause damage to your online reputation.

5. Speaks to your audience

A good business name resonates with its market. For example, if your business deals in tech, the name can bear words that reflect words in the tech industry.

Tips on how to come up with a business name

If you cannot pay a naming agency or use some of the renowned business name generators like Shopify, for thousands of dollars to find you a business name, we have researched some tips to help on how to come up with a business name, that’s new, on-trend, industry-relevant, memorable, and un-trademarked.

  1. Avoid hard-to-spell names.

hard-to-spell names confuse potential customers who are looking to find your products online. Therefore keep it simple.

  1. Don’t pick a name that could be limiting as your business grows.

Don’t pick narrow names that point to specific products like a shoe shop, or bag shop. You can go for names like fashion shops, which give an allowance of growth.

  1. Use the internet

Once you identified a name, do a web search on the name to find out whether someone else is using that same business name.

  1. Get the .com domain name.

You can use your domain name as your business name. Customers tend to associate a .com name with a business.

Are you looking to acquire the .com name you want for your business? You can check with for your hosting and domain name services. Also, you can look at popular social media sites such as Facebook, Twitter, and Pinterest to give you an idea of your business name.

  1. Use a name that conveys some meaning.

Use a business name that conveys information related to your business. This helps people to instantly understand what your business is about? Complicated names will cost you a lot more to the brand.

  1. Conduct a trademark search.

Carry out a trademark search. You visit sites like for information as to whether you can get a trademark for the name.

  1. Conduct a Secretary of State search.

As you look to acquire a unique name, check with the secretary of State’s records to make sure your name is not already registered by another person. Get in touch with your corporate lawyer to help you with the search.

  1. Get the feedback from your immediate family and trusted colleagues

Come up with 5 or 10 names and then run them by friends, family members, and trusted colleagues. Get feedback from your target audience as well. And make sure that the name doesn’t have any negative connotations (such as when GM named its new car model the “Nova” without realizing that the name meant “doesn’t go” in Spanish).

  1. Make sure the name sounds good when said aloud.

Looking good on paper may not necessarily mean that your business name will sound good when uttered out loud. So, make sure that people aren’t confused when you say your business name.

  1. Use online sites that help in brainstorming names.

Some of the side that can help you to brainstorm names, including:

Shopify Business Name Generator (This generates a business name and checks domain availability) (This generates names based on themes)

11. Last but not least, as yourself if you’re personally happy with the name.

As a business owner, you will have to stay with your business name for a lifetime. It is therefore important that you are happy with it and you believe in it.

How to register a business name online 

Now that you have come up with a business name, what is next is to register that name online. In this section, let us look at how you can launch your business online.

To register your business online, you need a hosting provider. A hosting provider gets your business online. The hosting provider will give you 3 main things namely; a domain which is your website address, server, storage (a dedicated space to store all website’s code and media files)

Many hosting companies can give you space on their servers to store your business. These include; Namehero, billionaire surge, DreamHost, Bluehost, and more these make your business available on the internet 24/7.

But how do you choose the best hosting provider? We have an article on how to choose the best hosting provider. Read the tips therein to guide you as you look for your hosting provider.

Some of the factors you may look for in the hosting provider include;

  • Reviews
  • Reliability
  • Fast connection
  • Control panel
  • Payment
  • Server features
  • Support
  • Server location
  •  Bandwidth & traffic
  • Flexibility
  • Data backup

Find more about these factors in our detailed article on how to choose the best hosting provider.

How to promote your business 

Before the Internet revolution, small businesses used to promote through simple methods like printing out fliers and maybe through events. But now that the internet is here, there are many free and premium way to promote your business these may include;

Embrace social media

Social media platforms such as Twitter, Facebook, Instagram, and u-tube offer a direct channel to customers. Networking on LinkedIn and zoom at the personal and company level can be another way to market your products.

Start a blog

A blog not only helps you get your company online but also connects you with consumers. You can also send updates to your customers through the blog.

Join a relevant online community and contribute

Sign up for online communities, get involved, and post about your business.


Optimize your website with search engines like google.

Press releases

Creating free press releases is a strong media tool that can generate traffic for your online business.

Find these and more in our article “How to drive traffic to your website”

Bottom line

Coming up with a business name should not be hard. You can follow some of the tips we have listed above or make use of a number of sites online that can help you generate a number of business names where you can choose from.




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