In this article, we shall take you through the different strategies of how to drive traffic to your website. But before that, let us begin by understanding website traffic.
What is traffic in the first place?
Just like we look at traffic as the number of cars using the major roads city, website traffic simply refers to the volume of users visiting a website. Every person that logs on to a website is recorded as a visit or session. Except for some of you who are new in the website business, business owners, and organizations very well know that website traffic is the key to their success.
When a visitor comes to your website, a web-connected device communicates with the website’s server. The server then processes the file request and makes an entry in the server log on the server’s hard drive. The log gathers a database of information that the website owner can monitor and analyze to understand the website’s visitor activity.
Why is website traffic so important?
Website traffic is an indicator and driver of business growth. It can help you to;
- Analyze your marketing strategies to see what is working
- Make wise decisions about your audience
- Improve your SEO and search engine credibility
- Get more leads, increase conversions, and get more customers
What are the types of website traffic?
The four primary types of website traffic include;
This simply refers to a customer visiting a website after paying for advertising promotions. Platforms like search engines, social media platforms, and media networks offer paid traffic services. The popular forms of paid traffic are Pay per Click (PPC) by Google Ads, Pay per Acquisition (PPA) advertising, cost per thousand (CPM) impressions and banner advertisements.
Organic Search Results and SEO
Organic traffic is basically the opposite of paid traffic. They are the visitors that come to your website after using search engines like Google and Bing. They are not referred by anyone. Some of the strategies you need to do to get this type of traffic are to publish quality and relevant content on your blog or search engine optimization.
Referral traffic refers to people who visit your website from another website. For example, if you were reading content about workouts, and you come across a link to a website that deals with workout gear, you may end up clicking on the clink to take you to that specific website. These visitors come to
Social Media traffic
This is totally different from paid social media advertising. This traffic refers to having social media accounts on say Facebook, Twitter, Instagram, and more which encourage people to visit your website. Unlike other types of traffic, social media gives you the opportunity of creating a bond with your targeted network users.
How much traffic is good for a website?
This is a boarding and crucial question. It is like someone asking you “what is a good day?” to be honest, a good day varies from one person to another depending on what their daily goals are. In the same manner, good website traffic varies depending on individual goals.
That said, in general terms, with fewer than 10K unique visitors a month you are considered way too small. If you hit a million unique visitors a year, you’re among the top 2% of all websites in the world. If you hit 5-10M unique visitors a year, you’re a brand site in your niche.
However, website traffic alone is not the end. You need to also look at the quality of traffic. The leads may not be converting to actual sales. You may have a high bounce rate, fewer returning visitors, and less than a minute session durations. All these need to be put into consideration.
How to monitor/analyze your website traffic
Monitoring and evaluating website traffic can be a daunting process. The good thing is that Google designed some great tools like Google Analytics which has made the work so easy.
The standard version of Google Analytics freely gives information on website traffic like the number of page views, session lengths, time spent on-page, and bounce rates in a simple and streamlined format.
There are other paid monitoring tools such as AWStats, eLogic, and SiteMeter. Regardless of the tool you choose, you will have access to information like bounce rate, length of the visit, and the number of visitors.
How to drive traffic to your website
The challenge that most online marketers face isn’t about how to set up a website or blog; it is rather how they can drive traffic to that website.
There are two ways one can drive traffic to a website. The first one is free and involves strategies like search engine optimization, social media marketing, and so on. The second one is paid and involves things like paid ads. We are going to have an in-depth analysis of the two ways below.
Let’s begin with the freeways.
Here, you won’t have to pay a single penny for traffic under this category. Maybe what you have to invest is time. These include;
Search Engine Optimization (SEO)
Write quality Content
Quality content keeps visitors engaged and will always come back to your site. They will share your content and promote others to come to your site.
Answer Quora questions
Quora is one of those great media that can get traffic to your website. When you answer questions, link the keywords to get the readers to your site. Always answer what you know and provide detailed answers.
YouTube Video Tutorials
Search engines like google are connected to YouTube and will drive a lot of traffic to your site. Create useful tutorials and videos and don’t forget to link your content through the description.
Get Social on Instagram
Instagram is a popular platform. You can share photos and connect with people around the world. Many people have built multi-million dollar businesses by using Instagram to drive traffic to their sites.
This is yet another great opportunity for marketing. It focuses on professional networking and career development. You can use LinkedIn to display your content, post updates, and interacting with other people.
Post on Medium.com
Medium is one of those platforms you can use if you want to market content. It gives you an opportunity to link as you would in any blog post on a CMS like WordPress.
This is basically a digital marketing strategy of sending emails to prospects and customers. All you need here is an email list. You can create a lead magnet and build a sales funnel in order to come up with email lists to market to.
Update expired content
I will not explain much on this but; as time goes on, statistics and other figures will have to change. You, therefore, need to present up to date content.
Create a free online course
These can drive traffic to your site in an overwhelming way. Use Teachable or other websites for this and make sure the courses have value. You can provide links that take students to additional content and on your site.
Create and share high-quality infographics
Building high-quality infographics give an easy-to-understand overview of your content and niche. Incorporate striking and engaging visuals to drive your point home quickly and clearly.
Look into mobile usability
A site that is mobile-friendly will drive good traffic. Google’s Page Insights Tool can help you check and see if your site is mobile-friendly.
Create Free Webinars
Webinars allow you to engage in online discussions or training events and share audio, documents, or slides with your customers or interest groups. There are webinar platforms out there to use including; Demio, GoToWebinar, and more.
This involves paying for ads and other initiatives to drive traffic to your site or blog. Depending on your budget, here are some of the paid strategies you can use.
Purchase Ads through Facebook
Advertising on global platforms like Facebook can get you some good traffic on your website. You can convert the traffic from Facebook if your content is enticing to the viewers.
Use Google re-targeting ads
This is a strategic way of connecting with people who once visited your site but did not make any purchases. Position your ads in front of these audiences can be a reminder to that type of audience to make a purchase or updating them on new products.
Advertise on Instagram
Instagram is another potential source of traffic. Through Instagram, you can reach potential customers to buy your products and services
Partner for Paid giveaways
Partnering with prominent companies can bring visitors to your site. Get something to give away and partner with prominent companies for the initiative.
Engage In Influencer Marketing
Influencer marketing is where people, companies, or influencers with an excellent level of expertise endorsing products. You can get people on Instagram, Twitter, or YouTube with a high audience.
In a nutshell, there are many paid and non paid strategies of how to increase website traffic, most of which we have discussed above. With fewer than 10K unique visitors a month you are considered way too small. If you hit a million unique visitors a year, you’re among the top 2% of all websites in the world. If you hit 5-10M unique visitors a year, you’re a brand site in your niche.
To be in the top row, likes of Drudge, Facebook, Amazon, Pinterest, and Twitter, you need over 10M unique views a month. Otherwise, 98% of websites have less than 3000 visitors a month.